The debut edition of “The Hub Forum” featured some of the most industry renowned speakers, valuable sessions and discussion presented in two formats – live in person and virtual. The live events were streamed in real time and was available for on-demand viewing after the sessions concluded.
The Hub Forum was the region's first ever platform to bring together industry experts, thought leaders, analysts and leading industry players in E-commerce, digital and sustainable trends to discuss and debate the way forward for the Paper, Stationery, Office Supply & Gift industry.
Monday, 15th November 2022
10.50 – 11.00: Keynote Speech: Dubai E-Commerce – Supporting B2B Trade in the MENA Region
The rise of E-commerce in the last few years is clear across the B2C sector. But it’s role in boosting our B2B trade can not be underestimated. In fact, its growth is vital as we look to the sustainable future of trade in our region.
Salem Abedin, Head of Commercial, E-commerce Division, DP World
11.00 – 11.15: Keynote Speech 2: Dubai – A futuristic trade hub
Dubai is recognized as one of the leading global trade hubs and is rapidly becoming a key destination for investment and unprecedented connectivity in a new era of trade. Its strategic location, state of the art infrastructure, pro-business policies and well-established ecosystem reinforce its status as a preferred hub for logistics, manufacturing and supply chain operations.
Rashed Al Mulla, Senior Director, Marketing & Corporate Communications, Dubai CommerCity
11.15 – 12.15: Panel Discussion: Post pandemic boom in E-Commerce and digital transformation
Following the post-pandemic boom, e-commerce has opened its doors for a new business revolution. The change in shopping behavior has triggered a shift from local to online shopping, which is contributing to the growing number of b2b digital niche markets. The panel highlights a critical analysis of some of the major dynamics across various industry segments as to how these trends will impact trust and security issues, and what digital transformation means for small businesses.
Farah Anwar, Head of Gifts, Home & Beauty, Namshi
Marius Ciavola, CEO, Tradeling
Vibhor Khandelwal, VP – Commercial, Noon
Richard Nicoll, Chief Strategy Officer, Liquid Retail
12.15 – 12.35: Digital and Social Media Trends
Is Linkedin the new Facebook? Will Instagram become the new Tik Tok? Will BTB Marketing need Influencers? What are the main changes we shall be ready for 2023? Stefania Brunori will share the main oncoming Digital & Social trends to be ahead of competitors and keep a leading position in the market.
Speaker : Stefania Brunori, Personal Branding, Business & Leadership Coaching, Marketing Strategy & Social Media
12.35 – 12.55: How does the gift-giving industry impact the environment?
By 2026, it is anticipated that the market for personalised gifts would be worth USD 41.3 billion. This astounding figure reflects the daily gift-giving decisions made by hundreds of thousands of consumers. Did you ever consider how much work we put into the nice gifts we never use, the wrapping paper, and the gift presentation, but which ultimately end up damaging the environment and causing problems for future generations? It's time to switch to more environmentally friendly gifting options.
Speaker : Garima G. Somani, Founder, My EcoSouk
14.00 – 14.20: Moving towards a greener future – adapting a carbon-neutral approach
The overarching focus for business organizations is to ensure that their success does not come at the cost of our environment. While policies to reduce carbon emissions have been in place for over two decades, there has been a need for a more sustainable approach, which has led to an increased use of Green stationery.
Speaker : Misha Agrawal, Business Head, Save the Planet
14.20 – 14.40: Standing out with customisation
Shifting product offerings and service components, companies can react to customer needs. The use of implicit interests to tailor content which empowers consumer with actionable information, businesses of all sizes can provide immense value for both their customers and themselves.
Speaker: Maya Rafih, Co-founder & Creative Director, Sikasok
14:40 – 15:40: Panel Discussion: Exploring the global and regional trends of digital marketing representing the future of businesses
In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing seems like a new world, in fact, it is based on many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how.
Laura Naylor, TV, Radio, Live Events Presenter & Host
Julia Jackle, CEO & Co-founder, Creative 971
Mrudula Patre, Head of MENA, Pixis
Suraj Sadeesh, Strategic Growth Director, C2 Native
15.40 – 16:00 : The Toys Go Green - Sustainability in Toys & Games
Toy manufacturers are being proactive to safety and sustainability A comprehensive view of the industry's efforts to reduce waste, energy use, and carbon emissions.
Speaker : Isam Arshad, Senior Analyst, Euromonitor International
16.00– 16.20: Humanize your brand
Build a brand that stands out in a crowded marketplace, consider humanizing it instead of relying on emotionless facts and figures that speak to millennial consumers' motivations, needs and desires
Speaker : Ralph Haiby, Co-founder & CEO, Sikasok
Tuesday, 16th November 2022
11.00 – 11.30: Education in the age of Metaverse – Gen X and the future of A&Z Education
- The concept of Metaverse education vs. online schooling
- The generations factor of the equation
- The great opportunity of the new model for an all-new education industry
Speaker : Cumai A. Housn, Co-founder, Biennale.io
11.30 – 12.30: Panel Discussion: Evolving UAE’s education sector through Metaverse
Meta-education – the new hybrid environment: A necessity for schools?
Susan Furness, CEO, Strategic Solutions
Sheldon J. Dias, Educational Supervisor, GEMS Modern Academy
Ritesh Dhanak, Chief Digital and Innovation Officer, GEMS Modern Academy
Jessica Avedikian, Founder & CEO, “Social Astronauts”, A Social, Digital & Metaverse Consultancy
Scott Armstrong, Founder, Mentl
Head of Commercial, E-commerce Division, DP World
Business Head | Sustainability Enthusiast | Entrepreneur, Save the Planet
Rashed Al Mulla
Senior Director, Marketing & Corporate Communications, Dubai CommerCity
Head of MENA, Pixis
Co-founder & Creative Director, Sikasok
Growth Strategist, Namshi
Garima Gupta Somani
Founder, My Eco Souk
Senior Analyst - (MENA & Turkey) Home & Tech, Euromonitor
Founder & CEO, Social Digital Metaverse Consultancy
CEO & Co-founder, Creative 971
Radio Presenter, Dubai 92
Cumai J. Housn
Co-founder & CEO, Sikasok
Chief Strategy & Capability Officer, Liquid Retail
Chief Innovation and Digital Officer, IBO ITGS Facilitator, Systems Administrator, Supervisor - Digital Learning, GEMS Modern Academy
Strategic Growth Director, C2 Native
Sheldon J. Dias
Educational Supervisor, GEMS Education
Digital Marketing & Social Media Specialist, Personal Branding Expert and Business & Leadership Coach, Building Memorable Brands
CEO, Strategic Solutions
VP - Commercial, Noon