The Hub Forum 2022

The rise of E-commerce in the last few years is clear across the B2C sector. But it’s role in boosting our B2B trade can not be underestimated. In fact, its growth is vital as we look to the sustainable future of trade in our region.

Salem Abedin, Head of Commercial, E-commerce Division, DP World

Dubai is recognized as one of the leading global trade hubs and is rapidly becoming a key destination for investment and unprecedented connectivity in a new era of trade. Its strategic location, state of the art infrastructure, pro-business policies and well-established ecosystem reinforce its status as a preferred hub for logistics, manufacturing and supply chain operations.

Rashed Al Mulla, Senior Director, Marketing & Corporate Communications, Dubai CommerCity

Following the post-pandemic boom, e-commerce has opened its doors for a new business revolution. The change in shopping behavior has triggered a shift from local to online shopping, which is contributing to the growing number of b2b digital niche markets. The panel highlights a critical analysis of some of the major dynamics across various industry segments as to how these trends will impact trust and security issues, and what digital transformation means for small businesses.

Moderator:
Farah Anwar, Head of Gifts, Home & Beauty, Namshi

Speakers:
Marius Ciavola, CEO, Tradeling
Vibhor Khandelwal, VP – Commercial, Noon
Richard Nicoll, Chief Strategy Officer, Liquid Retail

Is Linkedin the new Facebook? Will Instagram become the new Tik Tok? Will BTB Marketing need Influencers?  What are the main changes we shall be ready for 2023? Stefania Brunori will share the main oncoming Digital & Social trends to be ahead of competitors and keep a leading position in the market.

Speaker : Stefania Brunori, Personal Branding, Business & Leadership Coaching, Marketing Strategy & Social Media

By 2026, it is anticipated that the market for personalised gifts would be worth USD 41.3 billion. This astounding figure reflects the daily gift-giving decisions made by hundreds of thousands of consumers. Did you ever consider how much work we put into the nice gifts we never use, the wrapping paper, and the gift presentation, but which ultimately end up damaging the environment and causing problems for future generations? It's time to switch to more environmentally friendly gifting options.

Speaker : Garima G. Somani, Founder, My EcoSouk

The overarching focus for business organizations is to ensure that their success does not come at the cost of our environment. While policies to reduce carbon emissions have been in place for over two decades, there has been a need for a more sustainable approach, which has led to an increased use of Green stationery.

Speaker : Misha Agrawal, Business Head, Save the Planet 

Shifting product offerings and service components, companies can react to customer needs. The use of implicit interests to tailor content which empowers consumer with actionable information, businesses of all sizes can provide immense value for both their customers and themselves.

Speaker:  Maya Rafih, Co-founder & Creative Director, Sikasok

In the past decade, digital marketing has become a vital component in an organization's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing seems like a new world, in fact, it is based on many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how.

Moderator:  
Laura Naylor, TV, Radio, Live Events Presenter & Host

Speaker:
Julia Jackle, CEO & Co-founder, Creative 971
Mrudula Patre, Head of MENA, Pixis
Suraj Sadeesh, Strategic Growth Director, C2 Native

Toy manufacturers are being proactive to safety and sustainability A comprehensive view of the industry's efforts to reduce waste, energy use, and carbon emissions.

Speaker : Isam Arshad, Senior Analyst, Euromonitor International 

Build a brand that stands out in a crowded marketplace, consider humanizing it instead of relying on emotionless facts and figures that speak to millennial consumers' motivations, needs and desires

Speaker : Ralph Haiby, Co-founder & CEO, Sikasok