Have you heard: Gifts & Lifestyle Middle East is back from 21 – 23 November at the Dubai World Trade Centre?

With 100s of brands from across the globe already preparing to showcase their most sought-after products, get ready to be inspired by the latest designs that are sure to captivate the hearts of your customers and set new trends in motion. 

Paperworld Middle East - Product shot

Embracing the Boundless Baby & Kids Industry

The Middle East and Africa writing instruments market is a dynamic that offers a wide variety of products to meet the needs of consumers and businesses. Whether you are a student, professional, or artist, you will find a writing instrument that suits your style and preferences.

The industry is also known for its high-quality products that are designed to last. Many writing instruments in the Middle East and Africa market are made from durable materials such as metal, leather, and wood, and are crafted with attention to detail to ensure optimal performance and longevity.

In addition to traditional writing instruments, the industry is also embracing innovation and technology, with many manufacturers introducing digital writing tools such as smart pens and styluses that allow users to capture and digitize their handwriting.

Key growth drivers:

Gifts & Lifestyle Middle East - Product shot

Increased awareness of healthy products

Parents in the MEA region are becoming increasingly aware of the impact of products on their children's health and development. As a result, they are seeking out products that are safe, eco-friendly, and free from harmful chemicals.

Gifts & Lifestyle Middle East - Visitor & Exhibitor interacting

Diverse consumer preferences

The MEA region is home to a diverse range of cultures and traditions, with unique consumer preferences and needs. This presents an opportunity for businesses that can offer products that cater to the specific needs and preferences of consumers in the region.


The Middle East and Africa baby & kids market is expected to grow at a compound annual growth rate CAGR of 5.7% between 2018 and 2024, and is projected to reach $89.94 billion by 2024.