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Gifts & Lifestyle Middle East - Product shot

Gifting & Lifestyle is harder to differentiate in a choice-driven market.

As gifting becomes more influenced by digital discovery, fast-moving trends and personalised buying, the challenge is making sure your products still feel distinctive, relevant and worth buying into.

With the global gift retailing market expected to reach USD 100.33 billion in 2026, and the Middle East gift card market valued at USD 9.6 billion in 2026, demand is growing in a category where buyers have more options and rising expectations around convenience and relevance. 

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Paperworld Middle East buyers
Paperworld Middle East buyers

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Felipe Jaramillo

Senior Sales Manager

Messe Frankfurt Middle East - Felipe Jaramillo